3 Reasons Why a Testimonial is the Most POWERFUL Marketing Video for Your Business

Everyone these days knows that they need a good, quality video to help market their business. It's an absolute necessity in the video-driven world we now live in. However, most business owners get stumped on the very first question that comes up when thinking about video: what do I want the video to say? From there, most people end up making the mistake of creating a bland video with lots of cliche language about how great their business is and how trustworthy and honest they are. Why is this a mistake? Because they're asking the customer to simply take their word for it, and customers are smarter than that! Think of it this way, when you go to buy something online, do you simply buy the product with the best-sounding lines about how great it is? No! What do you do instead? You look at reviews. You want to know what other buyers' honest thoughts are before you decide to spend your hard-earned money, and that's exactly what your customers are looking for before they trust you with their money. That's why a testimonial video is the most powerful video marketing tool for your business because it is a review in video form! Don't just take our word for it, statistics show that 92% of customers read online reviews before buying, and 88% of consumers trust online testimonials and reviews as much as recommendations from friends or family! The evidence is overwhelming! They are so impactful because they present everything from the perspective of the customer instead of the business, they speak directly to their struggles, and show them real results.

They present from the perspective of the customer, not the business.

As we mentioned before, your customers are smart! So, they are naturally going to be skeptical when you are the only one telling them how great you are. They need to hear it from someone else. A testimonial video gives a perspective from the customer. This is someone that your customers can relate to because they can see themselves in whoever is giving the testimonial. Customers tend to connect so much more with someone who is having the same thoughts as them when considering a purchase than with someone who they feel is just trying to sell them something.

They speak directly to their struggles

Another advantage of a testimonial is that your past clients can tell your potential clients what their struggles were in trying to find someone they trust. This type of empathy is so incredibly powerful when speaking to customers! Before making a purchase, they are constantly having an inner dialogue and battle over whether your business is the right decision or if there is someone better out there. When your past client speaks about how they went through the same struggles and everything turned out great, it gives your potential client a huge amount of relief, which then inches them closer to choosing you!

They show them real results

The biggest thing a potential client wants is to see what life would look like if they choose to work with your business. You can tell them how great it will be, but that doesn't always make them believe you. A testimonial shows them REAL results. They can watch someone else who went on this journey with you and came out so much better on the other side. This is exactly what those potential clients are wanting to hear, real results from real people, to put them at ease and push them to finally choose your business as the best choice.

Closing

At the end of the day, all customers hear from most businesses are your typical commercial phrases and promises that they hear everywhere, and they are most likely tuning that noise out. They want to see something that they know is real to make them feel they can trust you over your competition. Testimonial videos do that better than any other marketing material you could produce, and it is always at the top of our list for suggestions when we consult with clients. They are one piece of marketing that you cannot afford not to have! If you're interested in stepping up your game and getting a testimonial video made for your business, reach out to us today!