3 Stupid Mistakes Your Making With Your Business Videos
Stupid feels like a harsh word. But if you're like us, we hate wasting money. As Warren Buffet so famously stated, "Rule no.1: Never lose money. Rule No.2: Never forget rule No.1". This post is to help you do just that: stop wasting your money. And possibly even more important, stop wasting your time. Here are the three most common mistakes we see when people are making their business videos.
1.Being Too Sales or Not Salesy Enough.
We have all seen both extremes. Too salesy is a man on a late-night infomercial screaming at you about how your knives could never cut a bowling ball like his knives. First, why would you ever need to cut a bowling ball? Second, it's so over the top that there's no relationship. There's no getting to know your business, and that's important for educated consumers. The other extreme is a little harder to spot but possibly more dangerous. You've likely seen a beautifully done video with dramatic cuts and perfect lighting. Yet, at the end of the video, you're left confused. Unclear about the message of the video? What are they selling? It's exhausting and wasteful. There's a delicate art to selling through your video. Whether you're selling a conversation to start a transaction or selling a product directly from the video - it takes care and precision.
2.Not Caring About the Right Things.
Whether you're running the marketing department or the company, you have a lot on your plate. Whether it's schedules, bottom-line revenue, or the fear that your boss might hate the video, these emotions are legitimate. Because of this, it's easy to lose sight of the end goal. The goal is to grow your business. Sounds crazy, right? Yet, too often, a familiar disappointment of creating videos for your business revolves around focusing on the wrong things. Because you're in the business every day, it's easy to lose focus on growing your business through the videos you're creating. That's where having a partner helps—having someone to walk with you and keep the project moving forward and seamless.
3.The Final Video, for lack of a better word, sucks.
Maybe it was the bad lighting, lack of clarity in the messaging, or poor editing, but there's nothing worse than a wrong video. We work hard to bring that artistry and professionalism to each project, and who you choose to work with should too. Further, It's not enough to be professional with your video. In this case, the video will likely lack emotion and guts. Too creative, and there's not a straightforward business win or possibly a missing call to action. A video can be a beautiful pile of confusion without professionalism.
It's not inherently hard to make an excellent video for your business. Still, the process of making a video to create tangible business results takes care. We'd love to help you with your next project. Reach out today to learn more or get a quote. If you go another direction, please keep these three ideas in mind.