5 Tips to take your Videos from Boring to EXCELLENT
We know how it feels to have an idea for a great video for your business, but every time you try to bring it to life, it just seems to miss your expectations. But don't give up on that great idea just yet! Your idea is probably a good one, and a well-done video could truly be a game-changer! They are engaging, informative, and can attract a lot of attention if done correctly. However, creating a video that truly captivates your audience can be challenging. If you're struggling to make your videos interesting and exciting, you're not alone. In this blog, we'll provide five tips to help you take your videos from boring to excellent.
1. Write a Script or Outline
One of the most vital steps to creating a great video is to be well-prepared before you start shooting. And one of the staples of preparing a video is a script. A script or outline will help you organize your thoughts and ensure your video flows smoothly. It will also help you stay on track and keep your message concise. On top of all that, a script saves you time by ensuring you don't spend an hour in front of the camera just figuring out how you want to word everything. A great script will make your video engaging, informative, and easy to follow.
2. Choose Content Your Clients Want to Hear About
We can't stress this enough. For your video to make an impact, it has to be something your ideal client would want to watch. We have great ideas for videos all the time, but if they entertain without attracting customers to our business, they miss the mark. To make your video interesting and bring in new clientele, you need to choose content that your clients want to hear about. Consider what questions or concerns your clients have and create content that addresses those issues. If you provide value to your audience, they'll be more likely to engage with your video and share it with others.
3. Focus on Lighting
After all this prep work, we are finally getting into the act of bringing your video to life. The biggest factor in making your video stand out is actually not the camera, it's the lighting. Lighting can make or break a video. Even the most well-written script can fall flat if the lighting is poor and dim. Make sure you have good lighting that highlights your subject and sets the appropriate tone for your video. A simple 2 to 3-light setup is all you need to make yourself stand out in any video. First is the main light, or the "key" light, just to the side of your talent's face. Second, is a slightly dimmer light, or the "fill" light, on the opposite side of the face. The objective here is to create just some slight shadows on the face to give some depth, without looking too harsh. And lastly, if you have any more lights, put one behind the subject as the "rim" light to make them pop from the background. And that's it! You don't even need lights to do this, simply using natural light from windows can give you the same effect. You don't need expensive equipment to achieve good lighting, but it's essential to take the time to set up your lighting correctly.
4. Hire Actors
Do you need some engaging shots for a brand video? Actors can add a level of professionalism and emotion to your video that is often hard to come by. Not only will they bring more energy and emotion to your video, but they'll also save your employees from the prospect of having to be the face of a company video for the next 5 years. If you're uncomfortable in front of the camera or don't have the time or resources to create a video yourself, consider hiring actors to deliver your message. Professional actors can help bring your script to life and make your video much more engaging.
5. Hire a Video Production Company
If you're serious about creating an excellent video, consider hiring a video production company. A production company can help you with every aspect of your video we've just discussed, from writing the script, controlling the lighting, and editing the final product. They'll have access to high-quality equipment and can provide valuable guidance and expertise. And as a side note, if you decide to go with a production company, we just might know someone.
Creating a great video takes time, effort, and attention to detail. By following these five tips, you'll be well on your way to creating engaging and informative videos that will captivate your audience and bring in new customers to your business. Remember to focus on providing value to your clients, and always strive to improve your skills and techniques. With dedication and perseverance, you can take your videos from boring to excellent.