3 Types of Videos You Didn't Know Your Business Needed
We're all familiar enough with video marketing that we see on a regular basis. You can't scroll for 10 seconds on social media without passing a video from a company's marketing campaign. Those are the types of videos we see all the time. Flashy videos that grab your attention quickly and normally keep things short. However, you might not know about all the other possibilities for video that most businesses use behind the scenes. These are mostly internal, but they play a vital role in freeing up valuable time for employees who could be working on more important tasks. Here are 3 of our favorite types of videos that most businesses don't know they need:
Safety or Training Videos
There are so many businesses out there that have to give employees some form of safety or training when they come into the job. Most of the time these trainings are a first-day event where employees sit and listen to different speakers from the company followed by an instructor leading them on job or safety procedures. The downside is that this takes up very valuable time and money for all the employees having to put on and attend the training. Using a safety or training video can help to drastically reduce the costs of in-person training and keep a consistent message and experience for all new hires.
Sometimes companies will already have safety videos, but they are old, outdated, or overly cheesy and boring. We're all familiar with safety videos like this and have probably had to sit through 1 or 2 at some point in life. However, these videos do not have to be boring and cheesy! Just like marketing videos, there's a craft and art to safety and training videos. It is possible to get the important information out there while still keeping employees engaged. One of my favorite examples of this is American Airlines' pre-flight safety video. While this one is not an internal video, it proves that safety videos do not have to be boring at all!
Recruitment Videos
We all know how competitive the job market is currently. At times it feels impossible to find someone with the skills you need to join your company. That competition has brought out so many creative ways that companies are now using to get potential employees' attention, and video is at the top of that list! The best part about a recruiting video is that you can use almost the same marketing techniques you would use in a video directed toward customers. Having a video that talks about your values as a business, explains what working at your company will be like, and shows off your offices and workplaces can put you miles ahead of the other businesses that are only posting job listings online. Video grabs attention like nothing else, so it is a must when it comes to recruitment!
Culture or Vision Videos
Company-wide emails and newsletters from top executives are a very common method of getting information out to all employees, but it's also not very effective since most people are fairly quick to avoid reading emails they think might not be important. Video is such a great way to make sure that 1.) you are getting your employees' attention and 2.) doing it in a way that conveys emotion and tone that emails and newsletters simply can't. A video will feel so much more personal to employees and allow for a greater connection from the top down. You'd be surprised at how effectively seeing an executive's face and voice can positively change the way they are perceived! Plus, it helps to make employees feel how valued they are!
These 3 simple videos can dramatically affect your company's time, cash flow, recruiting abilities, and overall culture! It's a no-brainer when it comes to using video, and it is so powerful. Video can help your marketing efforts to potential customers, while also changing the culture inside the company. If you're looking to implement any of these video strategies in your business, feel free to email us at hello@commonhouseproductions.com. We'd love to help you come up with an effective strategy and lay out a path to get there!